Tuesday 6 December 2011

Film 4

Film 4

Monday 5 December 2011

Editing Paragraph, my one.

The idea that there is no equilibrium allows for you to interpret the fact that he is un-happy, The equilibrium comes from Todorovs theory and this is challenging his theory, this is supported by the editing in the work out session, it is short takes, and compressed time, which provide us with a montage and this suggests that he is un-happy with it, it shows us how he is dis-interested with what he is doing, through the fact that it makes it happen faster, suggesting that he wants it to end, and this supports the stereotype of teenagers being lazy, how-ever it also challenges that of them being happy and partying all the time.

Editing Paragraph Example

Parallel editing is used to show that the boy and girl are related and have a strong relationship. We can see through the parallel editing that they lead very different teenage lives, showing binary opposite characters. She is coming home; rebelling against house rules and he has been in his own bed. This conforms to Levi Strauss' idea that all narratives have opposites. The two narrative threads come together as she reaches the window and the cut aways show that she relies on him to cover up for her.

Sound Paragraph, my one.

The ambient sound which is provided by the birds chirping and the bells ringing provide you with an atmosphere of relaxation, however, there is a contrast between the two, the bells represent a church which revolves around un-happiness where-as the birds chirping represent something more happy, this supports the idea of the protagonist being un-certain of where he belongs and confusion within his sexuality, this conforms with the stereotype of teenagers being un-sure of themselves.
The magnified sound of the high heels emphasises the fact that the teenage girl who is wearing them wants to be older, the heels represent a more mature female would wear and it is clear that she is trying to emulate what a older person would be like, this conforms with the stereotype of teenagers wanting to be older, they want to be more mature.

Sound Paragraph Example

The dialogue between the father and the son shows a reversal in audeince expectations. We see the father shouting and swearing at the teenager, which is normally something we would expect to hear from the teenager. The father's aggressive reaction to the diegetic rock music plays to the stereotype that teenagers play loud music and are inconsiderate to older people. His reaction also plays to the stereotype that teenagers frustrate their parents.

Thursday 1 December 2011

Camera Angles and Movement, my paragraph.

The camera angles and movement in skins play a big part in the imaging of teenagers in today’s society, the tracking shot coming out of the drive, revealing a long shot of a girl walking suggest that teenagers such as herself are conscious of their image, it gives the audience an insight into her mind and this suggests that she believes that people are watching her as she is walking home, this is conforming with the stereotype that teenagers are conscious of their body image, the following shot of Effy looking up to the protagonist who we believe to be her brother, is a low angle shot, this shows that he is in the power seat, it suggests that teenage girls are very much reliant on their brothers, this conforms with the stereotypical view of teenage girls, the following high angle shot re-enforces the idea of the protagonist having the power.

Camera Angles Paragraph Example

The idea that teenagers are curious about sex is reinforced through the over the sholder shot used when he is looking at the older woman getting dressed through the window over the road. The shot is hand held so that the audience can have the same experience as the teenage main character. The following close up shot shows a lack of expression suggesting that this is routine and he has become disaffected by the image. This conforms to the stereotype that teenagers' lives are surrounded by sex and it plays a big part of their life.

My Mise-En-Scene paragraph

The Mise-En-Scene in skins at the point when you see the protagonists room is challenging the stereotypical views of teenage life, this is due to the fact that everything is very neat and tidy, it suggests that he is different to other teenagers in the fact that he is organised, however it conforms with it in the fact that most teenagers wish to be seen as an older person, and try to be more mature. The positioning of the shirts I the draw when he opens it suggests that this is very routine. The facial expressions of the protagonist during the routine of putting on his shirt suggest that body image is important to the teenage life and this is conforming with the stereotypical view on teenagers, that body image is important. However, the view of his whom we see as his sister contrasts him in the way that she is not organised, the clothes which she is wearing are very revealing and this conforms with the view on teenagers, scruffy and doesn’t care.

Mise-En-Scene Paragraph example

The mise en scene of the protagonists bedroom challenges and conforms to stereotypical views about youth culture. The establishing shot suggests that the series targets a teenage audience and it will follow the life and experiences of a teenager. The duvet cover shown is of a double bed with a naked man and woman, suggesting that this age group is sexually charged. The protagonist is positioned in the middle of the two bodies suggesting that he is sexually inexperienced. It could also be suggesting that he is alone and confused about his sexuality, which conforms to teenage sterotypes.In this shot natural lighting is used to give a sense of realism so the teenage audience identifies with the life of the protagonist.

Sunday 13 November 2011

The Role of a website for a film company

To advertise new films
To display awards and achievements
Fan interaction, to build relationships with fans
To provide information about the company- background, contact details.
General marketing and publicity
Provide information on up and coming films
Latest developments - Schemes, projects
Archive of previous films/projects

Tuesday 25 October 2011

How does hollywood, produce, distribute and exhibit there films in order to assure success

How Does Hollywood Produce

Sunday 23 October 2011

How Does Hollywood, Produce, Distribute and Exhibit there films to ensure success

How does Hollywood Produce, Market and Exhibit its Films to Ensure Success
Hollywood has a massive studio system; its six main studios are 20th Century Fox, UIP (Universal/Paramount/UA/MGM), Buena Vista (Disney), Warner Bros., Sony Pictures, Columbia Pictures. These all together make the big six. They have the power and the money to make high value films; they can also exhibit the films themselves if they want to. Hollywood has a massive output rate for films of 120 per year; the most popular types of films they produce are blockbuster and high concept films, high concept films are higher budget films where you can get better things like actors, effects, editing, it is also used to make sure that the film looks right, that it makes sense.
Production:
The production of the film in Hollywood is a lot faster than the ones in Britain, this is due to the fact that they have the money to get better effects, better editors, better actors and a better director, these add up to a lot of money, for example, “Pirates of the Caribbean On Stranger Tides” had a very high budget, this was of $260million – $300million, this money is spent on the marketing, the actors etc. The higher the budget the better the actors, the better the effects, the better the director, better locations, a better script and the better the overall outcome, it also allows you to bring in newer technology. In some sense you need to spend money, to make money. The better the film the more the audience will want to come and see it, this is taken into account when producing the film, you need to pick a specific market and then work around that, for example, “Cloverfield” used a viral campaign as it was very much a film targeted towards that market of people, this was very effective due to the fact that the film relates to there interests. Avatar which was the highest grossing film ever which was 70% digitally created took up the space of 3 football pitches to create, this was so that they could use the green screens which they have to create as sense of realism within the film, they needed to try and create an alternate world and they did that successfully thanks to the huge space they had available to them, another reason why they had to do this is due to the fact that the filming crew needed a lot of space due to the type of 3D recording device they used. It consisted of a massive frame and a lot of cameras were used, this when overlapped allowed for the amazing 3D effect, the 3D section of this film were provided with $300million, this may seem excessive but it was necessary due to the amount of money that the technological advances cost. The idea of the 3D frame was thought up by James Cameron, he was the director of the film also, so not only is he a director but in this case he is a creator. Although they had all of this space, they still used different areas of the world to create the film, such as California, Hawaii and New Zealand, these travelling costs are where all of the money from budgeting would of gone to, not only did they have to travel, they had to pay for the transport of the equipment which they used, they also had to pay for the actors, but most were reasonably unknown. A fact of “Avatar” is that James Cameron claimed that he had thought of the idea for “Avatar” during the creation of his previous success Titanic, but he said that the technological foundations of that time were not able to complete the task in which he saw the film would have to create.
From all of the information you can see that Hollywood production have a higher budget than British films, this means that they have better special effects as well, these things put together, better actors, better locations, better technology and better effects generally mean that the film will be better, this means that when the release day comes there is a higher chance of better gross. This is able due to the big production companies which are based in Hollywood, (The big six), this is why the Blockbusters are created.
Distribution:
The distribution from Hollywood’s big six film premier’s is very simple, this is due to the fact that most of them own there own cinema businesses, although this is true, they still need to pay for the premiers, and the transfer of the film, they have not yet managed to come up with a technological way of sending the film to different countries, this would save a lot of money, but as of yet it is not possible, another thing which needs to be taken into account is the fact that not all cinemas have screens which are 3D compatible, for example, it would be very difficult for any lone cinema company it is very difficult to convert there screens to 3D, it costs around £80,000.00 this may not be much for big Hollywood cinema companies, but for a individual cinema, it is almost un-thinkable. This restricts the amount of places which films such as avatar, with the highly technological 3D which they used, there is pretty much no-way that an individual cinema company would be able to screen this film. The cost to go and see the film must be carefully considered by the company which makes it and distributes it, this is due to the fact that the production of the film costs, as said before, the film such as “Cloverfield”, that films distribution was very much broadcasted in the viral way, the blogs which were set up underneath the characters age, this is very clever, this is due to the fact that it is viral, and it can be used to drop hints of the films name, this wasn’t released until a little while before the actual release of the film. This also fits into the marketing of the film which is part of what the distribution consists of. The marketing of this was mainly viral, it consisted of some Billboard signs, they did not give away anything from the film and gave the film a mass sense of mystery, such as the fact that the poster provided only showed the decapitated Statue of Liberty, this provides many option through the Mise-En-Scene, its dull, the statue etc. it could signal the fact that there is war, invasion etc. There viral blogs are controlled by the actors who play the characters in this, this is a genius idea due to the fact that they can interact with the people who are following the blogs. Where as the distribution of Avatar was very much a normal one, it allowed for the money which they were provided with to be spent on improving the film, however the marketing of the film is still the most important process due to the fact that this is when the film is going to be spread across the world, it is there to get the number of people who turn up to the film up, this means basically that they need to spend money in order to make money, so the better the marketing, the better the turn out, and the better the profits, for example, Pirates of the Caribbean On Stranger Tides marketing all began with the main character and a massive Disney Convention announcing the next film, also a lot of the marketing was related to the last films, it was in a saga so they could rely on the loyal followers to return and watch the new film. This method of marketing is called the publicity stunt. All of this increases the profit which they make when they exhibit the film.
Exhibition
The exhibition of the film consists of the premiers and the screenings of the film in various different countries, most films have different release dates, but some for have them on the same day in different countries, for example, “Avatar” by David Cameron was released in 16 different countries on the same day, this costs a lot of money but allowed them to get a clear view on whether the film would be successful, and in Avatar’s case, it was very successful. Different countries have different audiences so it was clear that Avatar was a very successful film as it got good ratings from all of the different countries it was in. The exhibition links to the distribution in the fact that sometimes the film can not be exhibited in the way that is needed; this is down to cinemas not being 3D compatible, if they cannot get the 3D experience available then sometimes the number of people coming to watch the film decreases due to the fact that they wanted to see it in 3D.
The premiers which are created for the films can be incredible, for example the Warner Bros. premier for Happy Potter And The Deathly Hallows Part 2 was held in the two different film capitals of the world, Hollywood and London. Both of these are highly populated areas meaning that they attract a lot of attention from press and followers of the film. This is a good idea due to the fact that the more people that come, the higher the chance of merchandise is sold there, the more the word of mouth is spread across the world. This all relates to the fact that the more money which can be input into the film, means that the better the outcome can be and the better the profits can be made.
Also in exhibition, the way in which people can see the film is important, people have different thoughts to what they enjoy there surroundings and what the experience of the film is like, for example, some people enjoy the big screen and the loud noise, whereas some people will prefer to wait and buy the DVD and watch the film, also another very big problem with the film exhibition is piracy. People can just wait a day and then they will be able to view the film online, this is in need to be tackled and put a stop to.
Conclusion
In conclusion, the way which the films are set out by Hollywood in my opinion, is great, they make the entire experience in the cinema amazing, they allow for you to get in the film and it means that I personally enjoy it more, however other people have different opinions, but I like the surroundings, the darkness in the cinema allows you to focus on the screen, even if you are surrounded by other people, and the cinema allows for the sharing experience.
Overall I believe the money which the big six can put into the films mean that they are more exciting than the British films, however, British films, with the low amount of money which can be put into them mean that they are more realistic, in some cases this is good, but in some cases, the out of reality effects which are added by the amazing editing which can be bought in the American production gives a better experience for the viewers.

Wednesday 12 October 2011

Success Criteria

Success Criteria
• /50
• 20/50 for:
Explanation: What you can see on the screen.
Analysis: Why have the things been used?
Arguments: Include your own points and take into account others.

• 20/50 for Use of examples must:
Be relevant: Make sure that the content that you are delivering within your answer is relevant to the question which has been set, do not state irrelevant points.
A range of examples: Vary the information which you mention, sound can be both diegetic and non-diegetic, mention the different theories.
Use them frequently: Use them frequently so that you can keep referring back to the question which has been set, this will keep you on task and give you a chance at getting a high mark.
Focus on the set question: Make sure that you keep referring to the question, if you think that you are going off the trail, re-read the question and carry on, use of examples will allow you to compare them with the question set.

• 10/50 for terminology:
Accurate use: Only use the correct terminology, there is no need to use irrelevant terminology, make sure you understand the terminology so that you do not make a mistake.
Well Structured: Do not just keep mentioning the terminology, explain why it is relevant to the question and the clip.
Spelling and punctuation: Make sure that your spelling is relevant; this will mean that the examiner will be able to read your answer easier. It will also mean that you know what you are talking about and you will get a higher mark.
Frequent: Frequent use of terminology will suggest that you keep referring back to the question and the clip, this will mean that you can get a high mark as you understand the terminology.
Complex: Go into detail about the terminology and look at the theories of Barthes etc.

Tuesday 11 October 2011

Examples of camera movement

Track (or Dolly)
Moving the camera itself towards or away from the subject, or to follow a moving subject. The shot is called a ‘track’ or ‘tracking’ shot because the camera is often run along a small track (very like a small railway track) to follow the action. The use of the word ‘Dolly’ comes from a tripod which is on wheels called a ‘dolly’. Both these techniques are used to stabilize the camera. This places all the focus on the objects/action in the frame – it allows for focus to remain still whilst the background rushes past. This is often used when we stay with the occupants of a car, listening to their dialogue and watching their actions when the background is largely unimportant. It should not to be confused with a zoom, where the camera’s lens is varied to give the impression of moving closer to, or away from the subject.
http://www.youtube.com/watch?v=um5oq8ZcKus


Pan
Pivoting the camera to the side to scan a scene or to follow a moving subject. The camera stays STILL – the action rushes past. This highlights the SPEED of what is happening in form of the camera OR it gives clear evidence of scope – often used to show the surroundings or to establish the ‘background’.
http://www.youtube.com/watch?v=RRhDUhXVBNA

Whip pan
A sudden, fast pan.
http://www.youtube.com/watch?v=qNsNjiX0vEc


Tilt
Pivoting the camera vertically up or down. This produces a low or high angle shot.
http://www.youtube.com/watch?v=0jYXX48Oz7s

Rolling
This is when the camera moves diagonally, making the image askew. This is usually used to show that the character is ill or drugged and is often used in as point of view. This is also called a ‘dutch angle’.
http://www.youtube.com/watch?v=uYhVE4hBCq4

Arc
Moving the camera in an arc around the subject.
http://www.youtube.com/watch?v=aGR2XedwX0I


Crane shot
This is used when the camera itself moves up or down and is usually placed higher above the ground/action. The crane shot is the primary means of moving the camera above ground. During crane shots, the camera rises and lowers on a platform connected to a mechanical arm, much like utility company cherry-pickers. A crane enables the camera to traverse great distances up and down, as well as forward and backward and from side to side.
Overhead
This is where the camera looks over the action or scene directly from above – it’s like a kind of shot from the ceiling.
http://www.youtube.com/watch?v=cGwTJ4uTwos

Aerial shot
Aerial shots are taken from a plane or helicopter are a variation of crane shots. A camera mounted on an aerial support can move into space in all directions while achieving much greater heights than can a crane. Filmmakers began exploring ways to mount a camera on a plane during the 1910s, and in the 1950s helicopter mounts created additional shooting possibilities. An aerial shot may frame another flying object or it may provide a "bird's eye view" of the landscape, as in the swooping helicopter shot of Julie Andrews in the Alps at the opening of The Sound of Music (1965).
http://www.youtube.com/watch?v=Mvrcfb3_W1g

Hand-held shot
This is used to convey a sense of immediacy OR it can be used to suggest realism. Thus this shot if often used in more gritty films. However, it is often used these days as it allows for more freedom and with the use of a steadicam the shots have less of the hand-held, shaky feel that one associates with amateur film.
http://www.youtube.com/watch?v=3rIJ68qCtmU

Zoom (Crash Zoom, Reverse Zoom, Reverse Crash Zoom)
This is not really a movement of the camera but it appears to be so. It is when the focus is pulled making either the object/scene slowly appear closer or further away. When this is done very fast, it’s called a crash zoom. When the focus reverses to make the object/scene seem further away, then it’s called a reverse zoom or, when done very quickly, a reverse crash zoom
http://www.youtube.com/watch?v=Cr0XOpqmKsc

Monday 10 October 2011

Editing Types

Narrative Genres

Narrative Patterns in Genres

Sunday 9 October 2011

Apocalypse now.

Apocalypse Now Clip
It starts off with lots of loud noise, this is good as it makes the audience believe that something is going to happen, you can hear the helicopter propellers going and the men are shouting over the noise to give it a realistic feel, then music is started this is attack of the Valkyries, it goes very well with the theme of the film, the sound of the helicopters is called diegetic sound, it is what we can see on the screen, it is what we are taking in and this is portrayed to the audience very well through this. This clip is also useful as it gives the audience an insight into what is going to happen in the scene, it shows that they are going to take flight for some reason and it most likely to go and fight.
The music which is getting played of the top is a non-diegetic sound, this is because it has been edited in after, although it has been made to give the idea that it is a diegetic sound due to the fact that you see a man turn on the radio, you here it blasting out between the helicopters, this is a very motivational piece of music and is used to show the soldiers getting into the right frame of mind for what they are about to go and do.
In the clip there are some sound bridges, this is what links the clips together, there is one clip of a man blowing a trumpet in-between the helicopters taking off and when they are in flight, this just keeps the audiences mind switched on.
There is a classic piece of music which is played over the top of the clip when they are flying above the river on the way to there destination, this could be foreseen as a happy piece and in some cases a worrying piece, this shows the different ways in which it can be portrayed, this is parallel sound.

Thursday 6 October 2011

Media Mise-En-Scene

Media Mise en Scne

Monday 3 October 2011

Short Story


In this there is a bird, he is the hero as he is seeking acceptance, there are three birds at the beginning which are the villians, they begin to bully the bird because he looks different, but the big bird gets the last laugh. There is an equilibrium because the big bird doesn't know he is being bullied so he is happy. He is trying to impress the other birds by joinging in with them so they in this case are the princess, this comes from Propp's theory.

Pirates of the Caribbean marketing

Step 1: It was first announced that it would be done at a convention for Disney, it was announced by Johnny Depp who was in full costume and the creator, this was a good idea because lots of people were there so it would instantly get the recognition of the film worldwide, it was also announced infront of the press so that helped also.
Step 2: They then created a small trailer, and posted it online, they posted it on youtube and their own website which would keep their followers posted on.
Step 3: The star actors were announced.
Step 4: The star actors could broadcast about the film on their own twitter blogs.
Step 5: The actors were interviewed on tv shows such as GMTV.
Step 6: The main trailer was created, showing what the film is going to be like and some bits which would draw people to see it, they put it on tv and in the trailers for films.
Step 7: they had billboards printed and it was on the side of buses, posters etc…
Step 8: Then there was the premier which was the first showing, and this happened in two countries USA and UK.

Wednesday 28 September 2011

Pirates of the Caribbean : The Making

Tessa Perkins stereotypes

Tessa Perkins
Stereotyping is not a simple process and contains a number of assumptions that can be
challenged. Tessa Perkins (1979) identifies 5 such assumptions;
• Stereotypes are not always negative (e.g. 'The French are good cooks').
• They are not always about minority groups or the less powerful ( e.g. 'upper class twits').
• They can be held about one's own group.
• They are not rigid or unchanging ( e.g. the "cloth cap worker of the 1950's became the
1980's 'consumerist home-owner who holidays in Spain').
• They are not always false.

Stereotyping has tended to suggest that it is wrong to see people in categories. Yet in the field
of social psychology it has long been recognised that categorisation is a fundamental process
necessary for humans to make sense of the world. Humans need to impose structure on events
, experiences and people.

To what extent do you agree with Tessa Perkins assumptions? Explain your answer and refer to TV Drama examples.
The first statement she makes I do agree with to some extent, this is because people on not always meaning anything bad, they may be complimenting, however, the person who they are talking about in this case the French may not like cooking and therefore do not want to be related to it, but it is still not a bad thing to be called a good cook as it is a compliment and people can see that, and they should be flattered to be given such a compliment.

Her second statement however I do not agree with, anyone in the world could be classed as a minority group and there is always something which can and will offend them, you may refer to a race of people, but compared to the rest of the world they are still a minority and that is not fair to single them out as such.

This viedo shows that everyone is different yet they still can be friends.

Yes, somebody may say something about their self and their friends, they may say it as a joke but it is still stereotyping, it can sometimes be bad and sometimes be good, but that is still not to say that it is right to stereo type, putting a label on someone is not right, they should not single themselves out.

Generally they are always false, everybody is different in some way, be it their personality there looks, there height, there weight, the skin tone, you cannot call somebody something as it will not represent them in whole, it is offensive and should not be done.

Wednesday 14 September 2011

Denotation and Connotation

Denotation: the dictionary term.
Connotation: We as a society associate with things.

Tuesday 13 September 2011

Mise-En-Scene For Kickass



Mise-En-Scene for Kickass.
The setting of this film can be seen because of the background, you can see books on a personal bookshelf, they are in a office and from the camera angle you can determine that the main person in this scene is the little girl "Mindy", there is one key light and that is the light above the mans head, from the facial expression on the girl you can see that she is angry, most likely towards the person which she is holding her fist to. The person in the chair looks like he is leaning back to try and avoid being hit by the girl meaning that he may be a bit frightened, however, when you look in great detail you can see that he has his hands around the girl, meaning that he may be about to get her, so he could have anger towards her also, so it is a mutual feeling in the scene.

The costume of the girl makes her look like a superhero, she has the mask and the strange suite which a superhero would wear, so it looks like she is almost playing but from her actions you can tell that she isn't, the older man however, is wearing a suite, he looks like he is in quite a rich house due to the bookshelf and his suite, he might be a buisness man, but due to the nature of the film, you can see that because it is a young girl which is against him that he is most likely a bad person, a criminal or along those lines.

Thursday 8 September 2011

Flow Chart

Media Flow Chart

Glossary

Production:
The concept of the film from start to finsh, from making the film to distrubting the film.
Marketing:
Publicising the film, getting the film out there and allowing for people to see what they will see if the go and see the film, posters, trailers, ads etc.
Distribution:
Sending the film to cinemas brands to see if they will show it.
Exhibition:
The showing of the film to audiences.

Class Survey

There were many different results for the class survey, it showed that people preferred different surroundings while they were watching there movie, it showed that people got the movies in different ways and that they had different senses of humour within films and what they enjoyed, for example, some people would speak about films which were from the science fiction genre and some would of just been to watch a comedy film for example, somebody had seen "rise of the planet of apes" and someone else had just been to see "The Inbetweeners Movie", from this you can see that not all people have the same interests, this can be for many reasons. Such as, the actors, the special effects, the plot of the film, and the country of origin, the country of origin is important, because the USA generally have a higher budget for films which allows them to get better actors, better special effects and there for a better outcome, however, some people may not enjoy the special effects which was shown, quite a lot of people mentioned British comedy films such as the Inbetweeners and Four Lion, this is because it’s simple, and it’s got the right sense of humour for people in the UK.

In the survey we were asked about the pros and cons of the ways in which we watched the films, such as watching it at a cinema, viewing it on DVD, watching it on general TV or maybe even viewing it on a laptop after downloading it, people put forward many different valid reasons for why each was better or worse, for example, cinema, people would say, you go for the experience its bigger, louder, clearer and better, whereas from a different point of view somebody would say that, it’s not as good as the others due to the fact that you cannot control the actions of the people around you, you may carry on being distracted by somebody who keeps going up and down the isles. DVD is a very good choice after looking at the results because you can watch it numerous times over and over, and when you are at home watching it, you can be on your own and just enjoy the film, however, the argument for this is that there is not always a guaranteed chance of you watching it on your own and that there is space being taken up by the DVD, and if the DVD has a scratch you may not be able to watch it. Download wasn't mentioned a lot due to the fact that it takes time to download and that it may cost you and if your internet is slow then it will take you hours to download it.

Marketing was asked about in the survey, for example we discussed things such as how it will be publicised, here are some of the things which we came up with: Trailers for the film, word of mouth, youtube pop-ups, posters, billboards and on the side of buses, these all get the knowledge of the film out and will make it more desirable to watch if you publicise it to the correct audience.