Tuesday, 25 October 2011
Sunday, 23 October 2011
How Does Hollywood, Produce, Distribute and Exhibit there films to ensure success
How does Hollywood Produce, Market and Exhibit its Films to Ensure Success
Hollywood has a massive studio system; its six main studios are 20th Century Fox, UIP (Universal/Paramount/UA/MGM), Buena Vista (Disney), Warner Bros., Sony Pictures, Columbia Pictures. These all together make the big six. They have the power and the money to make high value films; they can also exhibit the films themselves if they want to. Hollywood has a massive output rate for films of 120 per year; the most popular types of films they produce are blockbuster and high concept films, high concept films are higher budget films where you can get better things like actors, effects, editing, it is also used to make sure that the film looks right, that it makes sense.
Production:
The production of the film in Hollywood is a lot faster than the ones in Britain, this is due to the fact that they have the money to get better effects, better editors, better actors and a better director, these add up to a lot of money, for example, “Pirates of the Caribbean On Stranger Tides” had a very high budget, this was of $260million – $300million, this money is spent on the marketing, the actors etc. The higher the budget the better the actors, the better the effects, the better the director, better locations, a better script and the better the overall outcome, it also allows you to bring in newer technology. In some sense you need to spend money, to make money. The better the film the more the audience will want to come and see it, this is taken into account when producing the film, you need to pick a specific market and then work around that, for example, “Cloverfield” used a viral campaign as it was very much a film targeted towards that market of people, this was very effective due to the fact that the film relates to there interests. Avatar which was the highest grossing film ever which was 70% digitally created took up the space of 3 football pitches to create, this was so that they could use the green screens which they have to create as sense of realism within the film, they needed to try and create an alternate world and they did that successfully thanks to the huge space they had available to them, another reason why they had to do this is due to the fact that the filming crew needed a lot of space due to the type of 3D recording device they used. It consisted of a massive frame and a lot of cameras were used, this when overlapped allowed for the amazing 3D effect, the 3D section of this film were provided with $300million, this may seem excessive but it was necessary due to the amount of money that the technological advances cost. The idea of the 3D frame was thought up by James Cameron, he was the director of the film also, so not only is he a director but in this case he is a creator. Although they had all of this space, they still used different areas of the world to create the film, such as California, Hawaii and New Zealand, these travelling costs are where all of the money from budgeting would of gone to, not only did they have to travel, they had to pay for the transport of the equipment which they used, they also had to pay for the actors, but most were reasonably unknown. A fact of “Avatar” is that James Cameron claimed that he had thought of the idea for “Avatar” during the creation of his previous success Titanic, but he said that the technological foundations of that time were not able to complete the task in which he saw the film would have to create.
From all of the information you can see that Hollywood production have a higher budget than British films, this means that they have better special effects as well, these things put together, better actors, better locations, better technology and better effects generally mean that the film will be better, this means that when the release day comes there is a higher chance of better gross. This is able due to the big production companies which are based in Hollywood, (The big six), this is why the Blockbusters are created.
Distribution:
The distribution from Hollywood’s big six film premier’s is very simple, this is due to the fact that most of them own there own cinema businesses, although this is true, they still need to pay for the premiers, and the transfer of the film, they have not yet managed to come up with a technological way of sending the film to different countries, this would save a lot of money, but as of yet it is not possible, another thing which needs to be taken into account is the fact that not all cinemas have screens which are 3D compatible, for example, it would be very difficult for any lone cinema company it is very difficult to convert there screens to 3D, it costs around £80,000.00 this may not be much for big Hollywood cinema companies, but for a individual cinema, it is almost un-thinkable. This restricts the amount of places which films such as avatar, with the highly technological 3D which they used, there is pretty much no-way that an individual cinema company would be able to screen this film. The cost to go and see the film must be carefully considered by the company which makes it and distributes it, this is due to the fact that the production of the film costs, as said before, the film such as “Cloverfield”, that films distribution was very much broadcasted in the viral way, the blogs which were set up underneath the characters age, this is very clever, this is due to the fact that it is viral, and it can be used to drop hints of the films name, this wasn’t released until a little while before the actual release of the film. This also fits into the marketing of the film which is part of what the distribution consists of. The marketing of this was mainly viral, it consisted of some Billboard signs, they did not give away anything from the film and gave the film a mass sense of mystery, such as the fact that the poster provided only showed the decapitated Statue of Liberty, this provides many option through the Mise-En-Scene, its dull, the statue etc. it could signal the fact that there is war, invasion etc. There viral blogs are controlled by the actors who play the characters in this, this is a genius idea due to the fact that they can interact with the people who are following the blogs. Where as the distribution of Avatar was very much a normal one, it allowed for the money which they were provided with to be spent on improving the film, however the marketing of the film is still the most important process due to the fact that this is when the film is going to be spread across the world, it is there to get the number of people who turn up to the film up, this means basically that they need to spend money in order to make money, so the better the marketing, the better the turn out, and the better the profits, for example, Pirates of the Caribbean On Stranger Tides marketing all began with the main character and a massive Disney Convention announcing the next film, also a lot of the marketing was related to the last films, it was in a saga so they could rely on the loyal followers to return and watch the new film. This method of marketing is called the publicity stunt. All of this increases the profit which they make when they exhibit the film.
Exhibition
The exhibition of the film consists of the premiers and the screenings of the film in various different countries, most films have different release dates, but some for have them on the same day in different countries, for example, “Avatar” by David Cameron was released in 16 different countries on the same day, this costs a lot of money but allowed them to get a clear view on whether the film would be successful, and in Avatar’s case, it was very successful. Different countries have different audiences so it was clear that Avatar was a very successful film as it got good ratings from all of the different countries it was in. The exhibition links to the distribution in the fact that sometimes the film can not be exhibited in the way that is needed; this is down to cinemas not being 3D compatible, if they cannot get the 3D experience available then sometimes the number of people coming to watch the film decreases due to the fact that they wanted to see it in 3D.
The premiers which are created for the films can be incredible, for example the Warner Bros. premier for Happy Potter And The Deathly Hallows Part 2 was held in the two different film capitals of the world, Hollywood and London. Both of these are highly populated areas meaning that they attract a lot of attention from press and followers of the film. This is a good idea due to the fact that the more people that come, the higher the chance of merchandise is sold there, the more the word of mouth is spread across the world. This all relates to the fact that the more money which can be input into the film, means that the better the outcome can be and the better the profits can be made.
Also in exhibition, the way in which people can see the film is important, people have different thoughts to what they enjoy there surroundings and what the experience of the film is like, for example, some people enjoy the big screen and the loud noise, whereas some people will prefer to wait and buy the DVD and watch the film, also another very big problem with the film exhibition is piracy. People can just wait a day and then they will be able to view the film online, this is in need to be tackled and put a stop to.
Conclusion
In conclusion, the way which the films are set out by Hollywood in my opinion, is great, they make the entire experience in the cinema amazing, they allow for you to get in the film and it means that I personally enjoy it more, however other people have different opinions, but I like the surroundings, the darkness in the cinema allows you to focus on the screen, even if you are surrounded by other people, and the cinema allows for the sharing experience.
Overall I believe the money which the big six can put into the films mean that they are more exciting than the British films, however, British films, with the low amount of money which can be put into them mean that they are more realistic, in some cases this is good, but in some cases, the out of reality effects which are added by the amazing editing which can be bought in the American production gives a better experience for the viewers.
Hollywood has a massive studio system; its six main studios are 20th Century Fox, UIP (Universal/Paramount/UA/MGM), Buena Vista (Disney), Warner Bros., Sony Pictures, Columbia Pictures. These all together make the big six. They have the power and the money to make high value films; they can also exhibit the films themselves if they want to. Hollywood has a massive output rate for films of 120 per year; the most popular types of films they produce are blockbuster and high concept films, high concept films are higher budget films where you can get better things like actors, effects, editing, it is also used to make sure that the film looks right, that it makes sense.
Production:
The production of the film in Hollywood is a lot faster than the ones in Britain, this is due to the fact that they have the money to get better effects, better editors, better actors and a better director, these add up to a lot of money, for example, “Pirates of the Caribbean On Stranger Tides” had a very high budget, this was of $260million – $300million, this money is spent on the marketing, the actors etc. The higher the budget the better the actors, the better the effects, the better the director, better locations, a better script and the better the overall outcome, it also allows you to bring in newer technology. In some sense you need to spend money, to make money. The better the film the more the audience will want to come and see it, this is taken into account when producing the film, you need to pick a specific market and then work around that, for example, “Cloverfield” used a viral campaign as it was very much a film targeted towards that market of people, this was very effective due to the fact that the film relates to there interests. Avatar which was the highest grossing film ever which was 70% digitally created took up the space of 3 football pitches to create, this was so that they could use the green screens which they have to create as sense of realism within the film, they needed to try and create an alternate world and they did that successfully thanks to the huge space they had available to them, another reason why they had to do this is due to the fact that the filming crew needed a lot of space due to the type of 3D recording device they used. It consisted of a massive frame and a lot of cameras were used, this when overlapped allowed for the amazing 3D effect, the 3D section of this film were provided with $300million, this may seem excessive but it was necessary due to the amount of money that the technological advances cost. The idea of the 3D frame was thought up by James Cameron, he was the director of the film also, so not only is he a director but in this case he is a creator. Although they had all of this space, they still used different areas of the world to create the film, such as California, Hawaii and New Zealand, these travelling costs are where all of the money from budgeting would of gone to, not only did they have to travel, they had to pay for the transport of the equipment which they used, they also had to pay for the actors, but most were reasonably unknown. A fact of “Avatar” is that James Cameron claimed that he had thought of the idea for “Avatar” during the creation of his previous success Titanic, but he said that the technological foundations of that time were not able to complete the task in which he saw the film would have to create.
From all of the information you can see that Hollywood production have a higher budget than British films, this means that they have better special effects as well, these things put together, better actors, better locations, better technology and better effects generally mean that the film will be better, this means that when the release day comes there is a higher chance of better gross. This is able due to the big production companies which are based in Hollywood, (The big six), this is why the Blockbusters are created.
Distribution:
The distribution from Hollywood’s big six film premier’s is very simple, this is due to the fact that most of them own there own cinema businesses, although this is true, they still need to pay for the premiers, and the transfer of the film, they have not yet managed to come up with a technological way of sending the film to different countries, this would save a lot of money, but as of yet it is not possible, another thing which needs to be taken into account is the fact that not all cinemas have screens which are 3D compatible, for example, it would be very difficult for any lone cinema company it is very difficult to convert there screens to 3D, it costs around £80,000.00 this may not be much for big Hollywood cinema companies, but for a individual cinema, it is almost un-thinkable. This restricts the amount of places which films such as avatar, with the highly technological 3D which they used, there is pretty much no-way that an individual cinema company would be able to screen this film. The cost to go and see the film must be carefully considered by the company which makes it and distributes it, this is due to the fact that the production of the film costs, as said before, the film such as “Cloverfield”, that films distribution was very much broadcasted in the viral way, the blogs which were set up underneath the characters age, this is very clever, this is due to the fact that it is viral, and it can be used to drop hints of the films name, this wasn’t released until a little while before the actual release of the film. This also fits into the marketing of the film which is part of what the distribution consists of. The marketing of this was mainly viral, it consisted of some Billboard signs, they did not give away anything from the film and gave the film a mass sense of mystery, such as the fact that the poster provided only showed the decapitated Statue of Liberty, this provides many option through the Mise-En-Scene, its dull, the statue etc. it could signal the fact that there is war, invasion etc. There viral blogs are controlled by the actors who play the characters in this, this is a genius idea due to the fact that they can interact with the people who are following the blogs. Where as the distribution of Avatar was very much a normal one, it allowed for the money which they were provided with to be spent on improving the film, however the marketing of the film is still the most important process due to the fact that this is when the film is going to be spread across the world, it is there to get the number of people who turn up to the film up, this means basically that they need to spend money in order to make money, so the better the marketing, the better the turn out, and the better the profits, for example, Pirates of the Caribbean On Stranger Tides marketing all began with the main character and a massive Disney Convention announcing the next film, also a lot of the marketing was related to the last films, it was in a saga so they could rely on the loyal followers to return and watch the new film. This method of marketing is called the publicity stunt. All of this increases the profit which they make when they exhibit the film.
Exhibition
The exhibition of the film consists of the premiers and the screenings of the film in various different countries, most films have different release dates, but some for have them on the same day in different countries, for example, “Avatar” by David Cameron was released in 16 different countries on the same day, this costs a lot of money but allowed them to get a clear view on whether the film would be successful, and in Avatar’s case, it was very successful. Different countries have different audiences so it was clear that Avatar was a very successful film as it got good ratings from all of the different countries it was in. The exhibition links to the distribution in the fact that sometimes the film can not be exhibited in the way that is needed; this is down to cinemas not being 3D compatible, if they cannot get the 3D experience available then sometimes the number of people coming to watch the film decreases due to the fact that they wanted to see it in 3D.
The premiers which are created for the films can be incredible, for example the Warner Bros. premier for Happy Potter And The Deathly Hallows Part 2 was held in the two different film capitals of the world, Hollywood and London. Both of these are highly populated areas meaning that they attract a lot of attention from press and followers of the film. This is a good idea due to the fact that the more people that come, the higher the chance of merchandise is sold there, the more the word of mouth is spread across the world. This all relates to the fact that the more money which can be input into the film, means that the better the outcome can be and the better the profits can be made.
Also in exhibition, the way in which people can see the film is important, people have different thoughts to what they enjoy there surroundings and what the experience of the film is like, for example, some people enjoy the big screen and the loud noise, whereas some people will prefer to wait and buy the DVD and watch the film, also another very big problem with the film exhibition is piracy. People can just wait a day and then they will be able to view the film online, this is in need to be tackled and put a stop to.
Conclusion
In conclusion, the way which the films are set out by Hollywood in my opinion, is great, they make the entire experience in the cinema amazing, they allow for you to get in the film and it means that I personally enjoy it more, however other people have different opinions, but I like the surroundings, the darkness in the cinema allows you to focus on the screen, even if you are surrounded by other people, and the cinema allows for the sharing experience.
Overall I believe the money which the big six can put into the films mean that they are more exciting than the British films, however, British films, with the low amount of money which can be put into them mean that they are more realistic, in some cases this is good, but in some cases, the out of reality effects which are added by the amazing editing which can be bought in the American production gives a better experience for the viewers.
Thursday, 13 October 2011
Wednesday, 12 October 2011
Success Criteria
Success Criteria
• /50
• 20/50 for:
Explanation: What you can see on the screen.
Analysis: Why have the things been used?
Arguments: Include your own points and take into account others.
• 20/50 for Use of examples must:
Be relevant: Make sure that the content that you are delivering within your answer is relevant to the question which has been set, do not state irrelevant points.
A range of examples: Vary the information which you mention, sound can be both diegetic and non-diegetic, mention the different theories.
Use them frequently: Use them frequently so that you can keep referring back to the question which has been set, this will keep you on task and give you a chance at getting a high mark.
Focus on the set question: Make sure that you keep referring to the question, if you think that you are going off the trail, re-read the question and carry on, use of examples will allow you to compare them with the question set.
• 10/50 for terminology:
Accurate use: Only use the correct terminology, there is no need to use irrelevant terminology, make sure you understand the terminology so that you do not make a mistake.
Well Structured: Do not just keep mentioning the terminology, explain why it is relevant to the question and the clip.
Spelling and punctuation: Make sure that your spelling is relevant; this will mean that the examiner will be able to read your answer easier. It will also mean that you know what you are talking about and you will get a higher mark.
Frequent: Frequent use of terminology will suggest that you keep referring back to the question and the clip, this will mean that you can get a high mark as you understand the terminology.
Complex: Go into detail about the terminology and look at the theories of Barthes etc.
• /50
• 20/50 for:
Explanation: What you can see on the screen.
Analysis: Why have the things been used?
Arguments: Include your own points and take into account others.
• 20/50 for Use of examples must:
Be relevant: Make sure that the content that you are delivering within your answer is relevant to the question which has been set, do not state irrelevant points.
A range of examples: Vary the information which you mention, sound can be both diegetic and non-diegetic, mention the different theories.
Use them frequently: Use them frequently so that you can keep referring back to the question which has been set, this will keep you on task and give you a chance at getting a high mark.
Focus on the set question: Make sure that you keep referring to the question, if you think that you are going off the trail, re-read the question and carry on, use of examples will allow you to compare them with the question set.
• 10/50 for terminology:
Accurate use: Only use the correct terminology, there is no need to use irrelevant terminology, make sure you understand the terminology so that you do not make a mistake.
Well Structured: Do not just keep mentioning the terminology, explain why it is relevant to the question and the clip.
Spelling and punctuation: Make sure that your spelling is relevant; this will mean that the examiner will be able to read your answer easier. It will also mean that you know what you are talking about and you will get a higher mark.
Frequent: Frequent use of terminology will suggest that you keep referring back to the question and the clip, this will mean that you can get a high mark as you understand the terminology.
Complex: Go into detail about the terminology and look at the theories of Barthes etc.
Tuesday, 11 October 2011
Examples of camera movement
Track (or Dolly)
Moving the camera itself towards or away from the subject, or to follow a moving subject. The shot is called a ‘track’ or ‘tracking’ shot because the camera is often run along a small track (very like a small railway track) to follow the action. The use of the word ‘Dolly’ comes from a tripod which is on wheels called a ‘dolly’. Both these techniques are used to stabilize the camera. This places all the focus on the objects/action in the frame – it allows for focus to remain still whilst the background rushes past. This is often used when we stay with the occupants of a car, listening to their dialogue and watching their actions when the background is largely unimportant. It should not to be confused with a zoom, where the camera’s lens is varied to give the impression of moving closer to, or away from the subject.
http://www.youtube.com/watch?v=um5oq8ZcKus
Pan
Pivoting the camera to the side to scan a scene or to follow a moving subject. The camera stays STILL – the action rushes past. This highlights the SPEED of what is happening in form of the camera OR it gives clear evidence of scope – often used to show the surroundings or to establish the ‘background’.
http://www.youtube.com/watch?v=RRhDUhXVBNA
Whip pan
A sudden, fast pan.
http://www.youtube.com/watch?v=qNsNjiX0vEc
Tilt
Pivoting the camera vertically up or down. This produces a low or high angle shot.
http://www.youtube.com/watch?v=0jYXX48Oz7s
Rolling
This is when the camera moves diagonally, making the image askew. This is usually used to show that the character is ill or drugged and is often used in as point of view. This is also called a ‘dutch angle’.
http://www.youtube.com/watch?v=uYhVE4hBCq4
Arc
Moving the camera in an arc around the subject.
http://www.youtube.com/watch?v=aGR2XedwX0I
Crane shot
This is used when the camera itself moves up or down and is usually placed higher above the ground/action. The crane shot is the primary means of moving the camera above ground. During crane shots, the camera rises and lowers on a platform connected to a mechanical arm, much like utility company cherry-pickers. A crane enables the camera to traverse great distances up and down, as well as forward and backward and from side to side.
Overhead
This is where the camera looks over the action or scene directly from above – it’s like a kind of shot from the ceiling.
http://www.youtube.com/watch?v=cGwTJ4uTwos
Aerial shot
Aerial shots are taken from a plane or helicopter are a variation of crane shots. A camera mounted on an aerial support can move into space in all directions while achieving much greater heights than can a crane. Filmmakers began exploring ways to mount a camera on a plane during the 1910s, and in the 1950s helicopter mounts created additional shooting possibilities. An aerial shot may frame another flying object or it may provide a "bird's eye view" of the landscape, as in the swooping helicopter shot of Julie Andrews in the Alps at the opening of The Sound of Music (1965).
http://www.youtube.com/watch?v=Mvrcfb3_W1g
Hand-held shot
This is used to convey a sense of immediacy OR it can be used to suggest realism. Thus this shot if often used in more gritty films. However, it is often used these days as it allows for more freedom and with the use of a steadicam the shots have less of the hand-held, shaky feel that one associates with amateur film.
http://www.youtube.com/watch?v=3rIJ68qCtmU
Zoom (Crash Zoom, Reverse Zoom, Reverse Crash Zoom)
This is not really a movement of the camera but it appears to be so. It is when the focus is pulled making either the object/scene slowly appear closer or further away. When this is done very fast, it’s called a crash zoom. When the focus reverses to make the object/scene seem further away, then it’s called a reverse zoom or, when done very quickly, a reverse crash zoom
http://www.youtube.com/watch?v=Cr0XOpqmKsc
Moving the camera itself towards or away from the subject, or to follow a moving subject. The shot is called a ‘track’ or ‘tracking’ shot because the camera is often run along a small track (very like a small railway track) to follow the action. The use of the word ‘Dolly’ comes from a tripod which is on wheels called a ‘dolly’. Both these techniques are used to stabilize the camera. This places all the focus on the objects/action in the frame – it allows for focus to remain still whilst the background rushes past. This is often used when we stay with the occupants of a car, listening to their dialogue and watching their actions when the background is largely unimportant. It should not to be confused with a zoom, where the camera’s lens is varied to give the impression of moving closer to, or away from the subject.
http://www.youtube.com/watch?v=um5oq8ZcKus
Pan
Pivoting the camera to the side to scan a scene or to follow a moving subject. The camera stays STILL – the action rushes past. This highlights the SPEED of what is happening in form of the camera OR it gives clear evidence of scope – often used to show the surroundings or to establish the ‘background’.
http://www.youtube.com/watch?v=RRhDUhXVBNA
Whip pan
A sudden, fast pan.
http://www.youtube.com/watch?v=qNsNjiX0vEc
Tilt
Pivoting the camera vertically up or down. This produces a low or high angle shot.
http://www.youtube.com/watch?v=0jYXX48Oz7s
Rolling
This is when the camera moves diagonally, making the image askew. This is usually used to show that the character is ill or drugged and is often used in as point of view. This is also called a ‘dutch angle’.
http://www.youtube.com/watch?v=uYhVE4hBCq4
Arc
Moving the camera in an arc around the subject.
http://www.youtube.com/watch?v=aGR2XedwX0I
Crane shot
This is used when the camera itself moves up or down and is usually placed higher above the ground/action. The crane shot is the primary means of moving the camera above ground. During crane shots, the camera rises and lowers on a platform connected to a mechanical arm, much like utility company cherry-pickers. A crane enables the camera to traverse great distances up and down, as well as forward and backward and from side to side.
Overhead
This is where the camera looks over the action or scene directly from above – it’s like a kind of shot from the ceiling.
http://www.youtube.com/watch?v=cGwTJ4uTwos
Aerial shot
Aerial shots are taken from a plane or helicopter are a variation of crane shots. A camera mounted on an aerial support can move into space in all directions while achieving much greater heights than can a crane. Filmmakers began exploring ways to mount a camera on a plane during the 1910s, and in the 1950s helicopter mounts created additional shooting possibilities. An aerial shot may frame another flying object or it may provide a "bird's eye view" of the landscape, as in the swooping helicopter shot of Julie Andrews in the Alps at the opening of The Sound of Music (1965).
http://www.youtube.com/watch?v=Mvrcfb3_W1g
Hand-held shot
This is used to convey a sense of immediacy OR it can be used to suggest realism. Thus this shot if often used in more gritty films. However, it is often used these days as it allows for more freedom and with the use of a steadicam the shots have less of the hand-held, shaky feel that one associates with amateur film.
http://www.youtube.com/watch?v=3rIJ68qCtmU
Zoom (Crash Zoom, Reverse Zoom, Reverse Crash Zoom)
This is not really a movement of the camera but it appears to be so. It is when the focus is pulled making either the object/scene slowly appear closer or further away. When this is done very fast, it’s called a crash zoom. When the focus reverses to make the object/scene seem further away, then it’s called a reverse zoom or, when done very quickly, a reverse crash zoom
http://www.youtube.com/watch?v=Cr0XOpqmKsc
Monday, 10 October 2011
Sunday, 9 October 2011
Apocalypse now.
Apocalypse Now Clip
It starts off with lots of loud noise, this is good as it makes the audience believe that something is going to happen, you can hear the helicopter propellers going and the men are shouting over the noise to give it a realistic feel, then music is started this is attack of the Valkyries, it goes very well with the theme of the film, the sound of the helicopters is called diegetic sound, it is what we can see on the screen, it is what we are taking in and this is portrayed to the audience very well through this. This clip is also useful as it gives the audience an insight into what is going to happen in the scene, it shows that they are going to take flight for some reason and it most likely to go and fight.
The music which is getting played of the top is a non-diegetic sound, this is because it has been edited in after, although it has been made to give the idea that it is a diegetic sound due to the fact that you see a man turn on the radio, you here it blasting out between the helicopters, this is a very motivational piece of music and is used to show the soldiers getting into the right frame of mind for what they are about to go and do.
In the clip there are some sound bridges, this is what links the clips together, there is one clip of a man blowing a trumpet in-between the helicopters taking off and when they are in flight, this just keeps the audiences mind switched on.
There is a classic piece of music which is played over the top of the clip when they are flying above the river on the way to there destination, this could be foreseen as a happy piece and in some cases a worrying piece, this shows the different ways in which it can be portrayed, this is parallel sound.
It starts off with lots of loud noise, this is good as it makes the audience believe that something is going to happen, you can hear the helicopter propellers going and the men are shouting over the noise to give it a realistic feel, then music is started this is attack of the Valkyries, it goes very well with the theme of the film, the sound of the helicopters is called diegetic sound, it is what we can see on the screen, it is what we are taking in and this is portrayed to the audience very well through this. This clip is also useful as it gives the audience an insight into what is going to happen in the scene, it shows that they are going to take flight for some reason and it most likely to go and fight.
The music which is getting played of the top is a non-diegetic sound, this is because it has been edited in after, although it has been made to give the idea that it is a diegetic sound due to the fact that you see a man turn on the radio, you here it blasting out between the helicopters, this is a very motivational piece of music and is used to show the soldiers getting into the right frame of mind for what they are about to go and do.
In the clip there are some sound bridges, this is what links the clips together, there is one clip of a man blowing a trumpet in-between the helicopters taking off and when they are in flight, this just keeps the audiences mind switched on.
There is a classic piece of music which is played over the top of the clip when they are flying above the river on the way to there destination, this could be foreseen as a happy piece and in some cases a worrying piece, this shows the different ways in which it can be portrayed, this is parallel sound.
Thursday, 6 October 2011
Tuesday, 4 October 2011
Monday, 3 October 2011
Short Story
In this there is a bird, he is the hero as he is seeking acceptance, there are three birds at the beginning which are the villians, they begin to bully the bird because he looks different, but the big bird gets the last laugh. There is an equilibrium because the big bird doesn't know he is being bullied so he is happy. He is trying to impress the other birds by joinging in with them so they in this case are the princess, this comes from Propp's theory.
Pirates of the Caribbean marketing
Step 1: It was first announced that it would be done at a convention for Disney, it was announced by Johnny Depp who was in full costume and the creator, this was a good idea because lots of people were there so it would instantly get the recognition of the film worldwide, it was also announced infront of the press so that helped also.
Step 2: They then created a small trailer, and posted it online, they posted it on youtube and their own website which would keep their followers posted on.
Step 3: The star actors were announced.
Step 4: The star actors could broadcast about the film on their own twitter blogs.
Step 5: The actors were interviewed on tv shows such as GMTV.
Step 6: The main trailer was created, showing what the film is going to be like and some bits which would draw people to see it, they put it on tv and in the trailers for films.
Step 7: they had billboards printed and it was on the side of buses, posters etc…
Step 8: Then there was the premier which was the first showing, and this happened in two countries USA and UK.
Step 2: They then created a small trailer, and posted it online, they posted it on youtube and their own website which would keep their followers posted on.
Step 3: The star actors were announced.
Step 4: The star actors could broadcast about the film on their own twitter blogs.
Step 5: The actors were interviewed on tv shows such as GMTV.
Step 6: The main trailer was created, showing what the film is going to be like and some bits which would draw people to see it, they put it on tv and in the trailers for films.
Step 7: they had billboards printed and it was on the side of buses, posters etc…
Step 8: Then there was the premier which was the first showing, and this happened in two countries USA and UK.
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